|
Global Electronic Commerce: Theory and Cases by J. Christopher Westland, Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce -- the automation of commercial transactions using computer business commerce economy electronic and communication technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies business commerce economy electronic and their use in commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology -- attractive because of its low cost business commerce economy electronic and global reach, but unattractive because of its slow speed business commerce economy electronic and poor user interface. Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory business commerce economy electronic and case studies provides a comprehensive picture of how business people use computers to revolutionize the selling business commerce economy electronic and delivery of their products business commerce economy electronic and services.
CLICK HERE
Understanding the Digital Economy: Data, Tools, and Research by Erik Brynjolfsson, The rapid growth of electronic commerce, along with changes in information, computing, business commerce economy electronic and communications, is having a profound effect on the United States economy. President Clinton recently directed the National Economic Council, in consultation with executive branch agencies, to analyze the economic implications of the Internet business commerce economy electronic and electronic commerce domestically business commerce economy electronic and internationally, business commerce economy electronic and to consider new types of data collection business commerce economy electronic and research that could be undertaken by public business commerce economy electronic and private organizations.This book contains work presented at a conference held by executive branch agencies in May 1999 at the Department of Commerce. The goals of the conference were to assess current research on the digital economy, to engage the private sector in developing the research that informs investment business commerce economy electronic and policy decisions, business commerce economy electronic and to promote better understanding of the growth business commerce economy electronic and socioeconomic implications of information technology business commerce economy electronic and electronic commerce. Aspects of the digital economy addressed include macroeconomic assessment, organizational change, small business, access, market structure business commerce economy electronic and competition, business commerce economy electronic and employment business commerce economy electronic and the workforce.
CLICK HERE
|
